New Report Documents the Current State of Generative Media
The 2025 ‘State of Generative Media’ report from Artificial Analysis highlights significant trends in AI use among creators and developers. Key findings suggest that Google’s Gemini leads in AI image creation, while Veo dominates video content generation. The report notes that personal content creators are rapidly adopting AI image tools, with 89% integration into their workflows. Additionally, over half of organizations reported achieving their return on investment within a year of implementing AI media strategies, signaling a positive shift in how AI is utilized in content creation.